Resume | William Rubenstein

Staff Product Designer

August 2019 – June 2026

Staff Product Designer for the Netflix Games ecosystem, responsible for information architecture of core game tools hub.
Collaborated with cross functional partners to bring Netflix's game tools ecosystem from 0 to 1 and beyond.
Design Lead for the Branch Manager tool used to create interactive titles like Bandersnatch.

AR Product Designer

September 2018 – August 2019

Shipped update to segmentation feature on SparkAR Studio, simplifying the process to a simple dropdown.
Worked on augmented reality concepts as part of the SparkAR platform, including contributing to new concepts, SparkAR's Studio tool, and Instagram shopping.

Interaction Design Architect

July 2013 – September 2018

Designed the first haptic creative tool for multiple engines, shown in Unreal Engine 4.
Led user experience of virtual reality demos at major events in both Unity and Unreal.
Worked with AAA game studio to implement Immersion technology into their engine.
Over 20 granted or pending patents for haptic devices, components, and experiences.
Architected design via flowcharts, wireframes, and mockups and built all final UI assets of multiple mobile applications available on the Google Play Store.
Created haptic effects shipped in mobile and wearable devices from major OEMs including Samsung and Huawei.
Invented new hardware concepts and designed the creative workflow for next generation haptic gaming peripherals, using Unity 3D and C# to prototype concepts.
Expert at best practice design and implementation of haptic effects across all verticals including virtual and augmented reality, automotive, mobile, and wearables.
Led formation of regular design reviews to enhance the cooperation and iteration of design team.
Developed iconography and motion comps for use in software applications and video media, enhancing brand identity for haptically enabled video.

Designer & Co-founder

January 2005 – November 2009

Designer & Consultant

2000 – 2011

California College of the Arts, San Francisco, CA

August 2011 – May 2013

California College of the Arts, San Francisco, CA

January 2010 – May 2011

Fairleigh Dickinson University, Madison, NJ

Graduated February 2008

William Rubenstein